How to Determine the Design Position of Paper Wine Gift Box Packaging

In the process of making paper wine gift box packagings, things like culture, topics and positions of the wine should be taken into consideration to design the packaging that meets the different demands of consumers. For a successful paper wine gift box, its packaging style should directly meet its product positioning, meet the demands of its target consumers and conform to the enterprise philosophy of the brand. So how to do a good job in the design orientation of wine gift box packaging?

1. The design of wine gift boxes should be in line with the price positioning of the product

The price of the product determines the grade of the product, so the design of wine gift box should be consistent with the grade of the product. Neither low-grade packaging design should not be used to support high-rank products, nor high-grade packaging design should be used to support low-rank products.

2. The design of wine gift boxes should be consistent with the positioning of target consumers

In the early stage of wine gift box design, some analysis of the target consumers should be made. In fact, consumption goods like wine are a kind of display of consumers' personality, and the choice of the wine gift box packaging is like the choice of their clothing. Therefore, the packaging design of wine gift box should jibe with consumers' personality characteristics.

3. The packaging design of wine gift boxes should conform to the principle of continuity and sustainability

Any product packaging box features the principle of continuity and sustainability, which is not only a problem about image, but also a problem about transmission. Therefore, the design of wine gift boxes should be equipped with such characteristics, that is, consumers can associate it with its brand when they see the packaging of its products. The characteristics and commonness of its series of products ought to be reflected on the packaging.

4. The design of wine gift box should meet the market demand positioning

As a package, its application purpose is for commerce, and the purpose of commerce is to create value and make profits. Therefore, as a part of commodities, paper wine gift boxes must conform to the market demand. It is not a work of art, but a real commodity. Therefore, the packaging design should be beautified on the basis of conforming to the market conditions, and the design priority should be clear.

5. The design of wine gift box should meet the connotation positioning of the brand

Wine brand is the accumulation of product culture for years, which is not only the source of product attributes, but also the guarantee of product quality. Therefore, its brand connotation should be continuously growing and improving. Therefore, packaging design should be consistent with the philosophy and connotation of the brand, and the development direction of the brand.